The Seven Step Pathway to Video Virality
Relatability and Relevancy Popular events such as big football matches or live festivals constantly generate copious amounts of trending topics …
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Latest News & Insights
Expert insights on SEO, GEO, and influencer marketing to help your brand grow.
You What? YouTube Optimisation Explained
Keywords First things first – find all the brands you classify as competitors. While you probably have an idea of …
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The Rise and Rise of Amazon Advertising
Essentially, Amazon works similarly to Google AdWords and has become a search engine that has been capitalising on the advertising …
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The Chrome Connoisseur’s Favourite Plugins
Grammarly The copywriter’s saving grace – Grammarly is ideal if you’re writing in a hurry. The plugin is able to …
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Hit the Ground Running With Your Outreach Campaign
Find your footing Finding where you stand and where you want to go with your brand is the vital first …
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Bark’s Top 5 Tips to Help Your Instagram Business Account Flourish
Hit the ground running with first impressions We all know first impressions stick. It might not be pretty, but on …
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Bark’s Guide to Meaningful and Authentic Social Media Interactions
Tone of Voice Nike have mastered social media marketing through a shrewd, distinctive and classy tone of voice. Even so, …
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Quality over Quantity: Finding a Balance in your Social Media Engagement
Work in batches Rather than spending days mapping all of your keywords, it’s better to focus on around 60 – …
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Solving the Mystery of the ‘Unskippable YouTube Advert’
Capture Grabbing the attention of your audience can sometimes require a breaking of the fourth wall. Try acknowledging the viewer …
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Bark’s Top Tips for Creating Cost Effective On-Site Video Content
Develop a natural personality One of the pillars of great community management is cultivating a memorable, trustworthy and conscious personality. …
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How to Turn Your Keyword Mapping in the Right Direction
Work in batches Rather than spending days mapping all of your keywords, it’s better to focus on around 60 – …
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Bark’s Modern Guide to Writing Effective Online Product Descriptions
Readability Firstly, the different components of readability all point towards the same goal; a convincing, concise and authentic style of …
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