Bearface is a premium Canadian whiskey brand with an identity built around outdoor adventure and bold creativity. Established in Canada but entering Australia with no local recognition, the brand partnered with Terrier Agency to build awareness through creators who genuinely lived that adventurous lifestyle.
We curated influencers across three distinct categories — filmmakers and creatives, van-lifers and outdoor adventurers, and quirky bartenders and chefs — matching each to Bearface’s image rather than selecting on follower count alone. Creators took the product into real Australian outdoor settings, producing 40 stories with over 94,000 views and 169,774 impressions across a combined following of 1.19 million.
The user-generated content felt organic rather than promotional, introducing Bearface to a new market through visually striking stories that reflected the spirit of the brand.
