Blendsmiths is a caffeine-free, vegan drinks brand that was midway through an expansion and rebranding journey — a pivotal moment when visibility matters most. Terrier Agency curated an influencer lineup of food enthusiasts and vegan lifestyle advocates whose audiences naturally aligned with the brand’s values.
The curated creators produced 100 pieces of content showcasing the full range of Blendsmiths drinks, generating 255,296 impressions and reaching over 1,000,000 people through a combined following of more than 1.2 million.
By putting the relaunch in front of communities already invested in vegan and food-led content, the campaign ensured the rebrand landed with the audience most likely to buy.
