Correndo is an athleisure brand built around accessible, colourful workout apparel designed for both exercise and everyday wear. As a new entrant to a crowded online market with no established follower base of its own, the brand needed to build awareness quickly and authentically. Terrier Agency delivered a large-scale influencer outreach campaign targeting fashion creators whose lively, colourful aesthetic mirrored the product range.
The campaign contacted over 700 influencers, with nearly 100 agreeing to collaborate and receive Correndo product — a collaboration rate of around 14% from cold outreach. The resulting creator content reached a combined audience of over 1.4 million people.
Influencers embraced the versatile outfits, sharing their experiences enthusiastically across social platforms and generating organic advocacy that positioned Correndo firmly within the online athleisure space.
