Fish4Ever is an ethical tinned fish brand built around sustainable, responsibly sourced seafood. Its ideal customers — organic and health-conscious food buyers — tend to be sceptical of traditional advertising, so Terrier Agency designed an influencer outreach campaign to introduce the brand through voices they already trusted.
We matched Fish4Ever with organic and health food creators whose audiences aligned with the brand’s values, giving them the freedom to use the products naturally in their own recipe content. The campaign generated almost 200 pieces of content across a network with a combined following of over 4.8 million, delivering 4,814 engagements.
Followers saw trusted creators genuinely cooking with Fish4Ever rather than a hard sell — and both influencers and audiences were impressed by the quality and price point of the range, building credibility for the brand’s ethical positioning.
