Forcast is a modern Australian clothing brand specialising in classic pieces and workwear. Rather than relying on one-off gifting bursts, Terrier Agency built the brand a loyal microinfluencer network capable of producing authentic content month after month, using Forcast’s own lookbooks as creative guides for every content cycle.
Over six-plus months, 227 microinfluencers were identified and onboarded into the network, each committing to recurring monthly content. The programme generated 66,991 engagements, 1,327 pieces of content shared, and 357 stories, keeping Forcast continuously visible in feeds rather than concentrated into a single launch window.
The recurring model deepened creator affinity with the brand over time, producing user-generated content that consistently outperformed one-off sponsored placements.
