Frameless is one of London’s leading immersive art experiences, offering a revolutionary perspective on global and historical artworks. Terrier Agency built an ongoing influencer programme to generate the authentic, first-person content an experiential venue needs to reach new audiences at scale.
We connected Frameless with London creators who share a genuine appreciation for immersive experiences, with over 50 influencers visiting each month. In total, 191 influencers contributed 625 pieces of live content, reaching a combined audience of 24,853,134 and delivering 7,684,576 impressions, 220,370 engagements and a 2.87% engagement rate.
The result is one of the most extensive ongoing influencer programmes for an immersive arts venue in London, keeping a constant stream of fresh content flowing to Frameless’s Instagram.
