GoldNote is a premium hi-fi audio brand with strong heritage appeal, best known for its turntables, amplifiers and high-fidelity equipment. Its products had traditionally resonated with listeners aged 50–60, so Terrier Agency designed an influencer marketing campaign to connect the brand with a younger, untapped audience of vinyl enthusiasts in their 30s.
Rather than chasing follower counts, we identified creators with a genuine passion for vinyl and hi-fi culture, vetting each for alignment with GoldNote’s values and heritage positioning before briefing them to introduce the brand naturally as fellow enthusiasts. The lean, precisely targeted campaign reached a combined following of over 1.2 million.
The results proved that younger vinyl lovers are a highly receptive market for premium audio — and that precise audience targeting can outperform high-volume content strategies.
