HelloFresh is the global meal-kit brand that wanted to expand its presence in Australia and New Zealand using nano influencers — a localised approach it hadn’t previously combined with its internal marketing strategy. We designed a campaign built around the Health Lifestyle niche, selecting creators in healthy food and fitness whose image matched the brand HelloFresh is actively cultivating.
Across both markets we executed 153 individual collaborations spanning posts and stories, tapping into a combined following of 2,238,739. The campaign delivered a total audience reach of 6,105,156, with content distributed repeatedly across overlapping and distinct audience segments.
The result proved that nano influencer marketing at volume is no compromise — it delivered outsized, high-trust reach for HelloFresh’s push into two new markets.
