Keystone is a premium lager brand crafted for those who appreciate quality beer with character. Terrier Agency designed an influencer marketing campaign to build brand awareness among younger, socially-active beer drinkers across the UK.
The campaign activated 61 creators in the food, drink, and lifestyle space, who showcased Keystone in real social moments — from pub gardens and BBQs to festival pre-drinks and casual get-togethers. With 1.7 million impressions and 20,700 engagements, the campaign achieved a 2% engagement rate across 113 pieces of creator content.
Reaching a combined following of over 10.6 million, the campaign positioned Keystone as a premium yet approachable beer brand, driving both social conversation and trial among its target demographic.
