KitchenAid is a leading kitchen appliance brand that wanted to connect with passionate home cooks and bakers through genuine, real-world product use rather than polished advertising. Terrier Agency built a gifted creator campaign selecting food, baking and lifestyle influencers who already use and love the products.
Creators produced recipe tutorials, technique-led posts and lifestyle content showing KitchenAid appliances in real home kitchens, reaching a combined following of 13,622,522 and generating 39,540 engagements.
Because the content landed in communities where audiences actively seek cooking inspiration and equipment recommendations, KitchenAid’s products were presented in a context of genuine interest and purchase intent.
