Reflex Active is a fitness technology brand that blends functionality with impeccable style across its smartwatch range. Its buyers sit at the intersection of fitness, fashion and everyday family life, so Terrier Agency built a curated influencer network spanning all three niches to drive authentic smartwatch content at scale.
We mapped creators whose follower demographics matched Reflex Active’s buyer profile, then activated 128 influencers for ongoing collaboration rather than a one-off burst. Many posted multiple times across successive product releases, generating 169 pieces of content and reaching a combined following of over 3 million.
The repeat-posting model means Reflex Active accumulates compounding organic reach with every new smartwatch launch, with content that feels native to each community it lands in.
