Topicrem is a French skincare brand, established in 1909, that takes a scientific, chemistry-led approach to products for sensitive skin. To grow brand awareness in the United Kingdom, Terrier Agency connected Topicrem with niche UK skincare influencers — creators already trusted by engaged skincare audiences — and facilitated product distribution for authentic, hands-on promotion.
The niche-first targeting proved highly effective: 39 influencers agreed to collaborate, producing 43 pieces of content with an estimated reach of 76,000 views across a combined following of over 414,000.
By working with specialists rather than casting a wide net, the campaign delivered high-quality, credible content perfectly suited to a sensitive-skin brand entering a new market.
