Lucy

Lucy is an influencer marketing specialist with a talent for connecting brands with the right audiences through data-driven, creative campaigns.

Before joining the agency, Lucy built a strong foundation in sales and customer relationship management across a range of industries — from managing a team of 12+ sales representatives at Elite Direct Marketing to consulting on educational courses at MyLearning, where she was recognised as employee of the month. These roles sharpened her communication skills, commercial instinct, and drive to exceed targets.

At Terrier Agency and Bark Social, Lucy works as an Account Manager focused on influencer marketing. She identifies and activates top creators for high-engagement social campaigns, analyses performance data to continuously optimise results, and plays a key role in growing the agency’s presence in Australia — leveraging micro-influencers at scale to build brand awareness for clients.

Lucy brings a unique combination of strategic thinking and hands-on hustle to every campaign — ensuring brands connect with their audiences authentically and achieve measurable growth.